During the National Day holiday in 2024, the national cultural and tourism market remained stable and orderly. According to the data center of the Ministry of Culture and Tourism, during the 7-day National Day holiday, there were 765 million domestic trips nationwide, a year-on-year increase of 5.9% on a comparable basis and a growth of 10.2% compared to the same period in 2019; The total expenditure of domestic tourists on travel was 700.817 billion yuan, a year-on-year increase of 6.3% on a comparable basis and a year-on-year increase of 7.9% compared to the same period in 2019.The public's willingness to travel is high, and cultural and tourism consumption is full of enthusiasm. Traveling with performances effectively stimulates new consumption momentum. According to estimates, there were 44300 commercial performances nationwide during the holiday period, a year-on-year increase of 14.5%; The box office revenue was 2.209 billion yuan, a year-on-year increase of 25.9%; The audience reached 11.697 million, a year-on-year increase of 13.3%. The festive atmosphere in the commercial district has become a new highlight of consumption. During the holiday period, the nighttime passenger flow of national level nighttime cultural and tourism consumption clusters included in monitoring reached 96.8623 million, an increase of 25.4% per night compared to 2023 on a comparable basis. Benefiting from the optimization of visa and customs clearance policies, the expansion of visa free countries, and the improvement of the convenience level of inbound tourism services, inbound tourism continues to heat up.Traditional culture is full of vitality, and China-Chic Intangible Cultural Heritage is outstanding. Cultural and museum venues continue to be popular, with many places offering extended services and launching night tours. Many scenic spots, resorts and leisure blocks have launched projects such as face changing of Sichuan Opera, Qin Opera, shadow play, ancient color tricks, national style dance, national style music, etc., attracting a large number of tourists. Nearly 3900 activities related to the inheritance and practice of intangible cultural heritage have been held nationwide. Visiting intangible cultural heritage markets, watching intangible cultural heritage performances, and experiencing the taste of intangible cultural heritage have become increasingly popular choices for young people during their holidays.The tourism market continues to be hot, and the quality of services is constantly improving. During the National Day holiday, the patriotic atmosphere is combined with enthusiasm for travel. Visiting red themed exhibitions, visiting red scenic spots, and exploring red relics have become popular ways for tourists to celebrate the birthday of the motherland. More than 1000 "Rural Creative Life Season" series of activities have been launched around the themes of celebrating farmers' harvest and celebrating National Day, driving a significant increase in rural tourism orders. Efforts have been made in various regions to increase security measures, increase on duty personnel, adopt diversion measures, improve the efficiency of peak tourism management and tourist experience, and strive to ensure that tourists can travel with peace of mind, peace of mind, and comfort. Many government agencies have opened their doors to welcome tourists, opening up canteens and parking lots for government agencies, enterprises, and institutions that meet the conditions, easing the pressure of dining and parking during holidays, and receiving high praise from tourists.

Article excerpt: Government portal website of the Ministry of Culture and Tourism