Cool summer with white water ocean, thousands of people splashing water and celebrating together! On the afternoon of August 3rd, the (China · Fujian) Baishuiyang Ten Thousand People Splashing Carnival Season and 2024 National "Summer Village Evening" Demonstration Exhibition, hosted by the Public Service Department of the Ministry of Culture and Tourism and organized by the Fujian Provincial Department of Culture and Tourism and the China Cultural Center Association, opened at the Baishuiyang Scenic Area Water Square in Pingnan County. Lin Xiyan, Director of the Public Service Department of the Fujian Provincial Department of Culture and Tourism, Lin Qincai, a fourth level researcher of the Ningde Municipal Bureau of Culture and Tourism, Wei Xiaozhu, member of the Standing Committee of the CPC Pingnan County Committee and Minister of Propaganda, Zheng Changwen, Secretary of the Baishuiyang Yuanyangxi Scenic Area Management Committee of Pingnan County, and Huang Liangjia, Deputy General Manager of Ningde Tourism Development Group Co., Ltd., attended the event. Watch the unique "Summer Village Evening" with tourists and local residents from all over the country, appreciate folk culture, immerse themselves in immersion culture, and praise the beautiful new life of the new era.

The performers, taking folk customs and local intangible cultural heritage content as the theme, used "hometown tune", singing "hometown flavor", dancing "hometown rhyme", and chanting "hometown sentiment". In addition to the literary and artistic performances, "passionate water play, cool summer" ten thousand people splashed water, water tug of war at the water sports meeting, water Loong Boat racing and other carnival activities were held on the scene. This event features lively dances, beautiful songs, and exciting martial arts performances, combined with a live water splashing carnival of tens of thousands of people, to carry out a unique "village evening" on the Baishuiyang water, continuously enriching the spiritual and cultural life of the people, deepening the integration of culture and tourism, promoting rural revitalization, thriving the summer cultural and tourism market, and supporting the high-quality development of the cultural and tourism economy.

Pingnan County, Fujian Province is a rare summer retreat. Pingnan is an inland mountainous county with an average elevation of 838.5 meters. The county is surrounded by lush mountains and rivers, with beautiful scenery and mountains. The Baishuiyang Yuanyangxi Scenic Area in Pingnan County is a national AAAAA level scenic spot, a world geological park, and a national level scenic spot. Its most prominent feature is the flat riverbed with an area of 80000 square meters. The volcanic rocks formed by volcanic eruptions more than 100 million years ago have weathered, eroded by flowing water, and collapsed by gravity for many years, forming the only shallow water square in the world. The ocean surface is shimmering in the sunlight and is incandescent, hence the name Baishuiyang.

In recent years, Ningde Tourism Development Group Co., Ltd. has attached great importance to the development of Baishuiyang Scenic Area, adhering to the concept of "cultural tourism as a platform, economic performance", and successfully held multiple events such as the Ten Thousand People Water Splashing Festival. Of particular note is that Baishuiyang Scenic Area in Pingnan County, Ningde City, has been selected as a demonstration site for the "Summer Village Evening" in this year's national "Rural Village Evening" event. It not only showcases the fruitful achievements of rural revitalization in Pingnan County, but also presents a variety of cultural activities for the rural masses. Through the approach of "shaping tourism with culture and showcasing culture with tourism", it has effectively promoted the deep integration of culture and tourism, injecting new vitality and energy into the high-quality development of the cultural and tourism industry.

Chen Jiangen, Executive Director of Pingnan Shengyang Yuanyangxi Tourism Development Co., Ltd., stated that the "Summer Village Evening" event will serve as a new starting point to continuously enhance the influence and popularity of the scenic area. He plans to make full use of the peak summer tourism season, carefully plan and launch a series of water themed activities, aiming to make the "Four Seasons Village Evening" a landmark platform for deepening rural areas and promoting culture, further enriching tourist experiences, and promoting the deep integration and development of scenic spots and culture.