Mutual empowerment of city and county cooperation

Mutual empowerment of city county cooperation  City Tourism Development Group signs a comprehensive tourism strategic cooperation agreement with Pingnan County   On March 11th, Ningde Tourism Development Group and Pingnan County People's Government signed the "Comprehensive Tourism Strategic Cooperation Framework Agreement". Both sides will deepen cooperation in key areas such as comprehensive tourism development, upgrading of cultural and tourism industries, and rural revitalization in Pingnan County, and jointly promote the high-quality development of Pingnan's cultural and tourism economy. Liu Yue, Deputy Secretary of Pingnan County Party Committee and County Mayor of Pingnan County Government, Zhou Wenling, Chairman of Pingnan Tourism Development Group, Su Jian, Deputy County Mayor of Pingnan County Government, Huang Liangkuang, Deputy General Manager of Pingnan Tourism Development Group, and Chen Jianxin, Chief Financial Officer, attended the meeting.  Pingnan has outstanding cultural and tourism resources, and is a classic red tourism scenic spot in China, a demonstration zone for national ecological civilization construction, and one of the "Top Ten" counties for county-level economic development in Fujian Province. It has high-quality cultural and tourism resources such as Baishuiyang Yuanyangxi National 5A Tourist Scenic Area, Shuangxi Ancient Town, Longtan Village, etc. It has a profound cultural heritage and significant ecological advantages. The two parties will take the upgrading of Baishuiyang Yuanyangxi Scenic Area as the starting point, fully leverage the county's resource endowment and state-owned enterprise platform advantages, focus on improving infrastructure, enriching secondary consumption products, deepening the integration of scenic areas and villages, upgrading operational quality and efficiency, and coordinating the development of projects such as Shuangxi Ancient Town and Longtan area to create high-quality rural tourism projects.   Zhou Wenling stated that the Tourism Development Group will focus on the characteristics of Pingnan resources, carefully sort out Pingnan's cultural and tourism assets, and adhere to the principle of "deep cooperation and precise power". Through precise positioning of niche high-end customer groups, optimization of scenic area operations, strengthening business cultivation and brand marketing, it will promote the transformation of "vistor flow" into "retention" and achieve efficient transformation of ecological resources.   Liu Yue hopes to leverage the Tourism Development Group to work together to overcome development and operational bottlenecks. Pingnan County will focus on the "dual wheel drive" of the central urban area and rural resources, gather the strength of the whole county to support the development of Baishuiyang Scenic Area, and empower both the city and county to achieve win-win cooperation.

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The Municipal Tourism Development Group held a communication meeting on the 2025 marketing plan for Baishuiyang Yuanyangxi Scenic Area

In order to promote the development of scenic area and optimize marketing plans, the Municipal Tourism Development Group held a communication meeting on the 2025 marketing plan of Baishuiyang Yuanyangxi Scenic Area on  17th.Dec . The members of the China Travel Scenery (Beijing) team analyzed and reported on the current situation of the entire tourism market, and elaborated on the marketing models and plans.Zhou Wenling, Chairman of the Municipal Tourism Development Group, and representatives of the entire leadership team and the China Travel Scenery (Beijing) team attended the meeting.Zhou Wenling requested that the marketing team need to clarify their direction, absorb and learn from the opinions and suggestions which discussed in the meeting,with carefully study and comprehensively consider, and further optimize and improve the plan. I hope that China Travel Scenery can fully leverage the platform and resource advantages of state-owned enterprises to empower the high-quality development of Ningde's cultural and tourism economy. He pointed out that resources and energy should be concentrated to make efforts, combined with concepts such as sports, parent-child, culture, and tourism, considering the suitability and experience of activities, identifying the focus of cultural and tourism promotion, and planning activities reasonably; It is necessary to fully integrate and improve marketing activities, especially to strengthen online top marketing, increase the achievement transformation of online marketing, actively develop new media platforms such as Tiktok and Xiaohongshu, improve the exposure of brands and products, and promote the development of Baishuiyang · Yuanyang Scenic Area to a new height.

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Good news! Pingnan Baishuiyang · Yuanyangxi 5A level scenic spot has been rated as a provincial-level forest health and wellness base for 2024

Good news：Recently, the Forest Health Evaluation Committee of Fujian Province reviewed the list of forest health bases in Fujian Province for 2024 and successfully selected Pingnan Baishuiyang • Yuanyangxi 5A level scenic spot.The average altitude of Pingnan Baishuiyang Yuanyangxi Scenic Area is between 760-800 meters. It belongs to a subtropical monsoon humid mountain climate, with no severe cold in winter and no extreme hot in summer. Spring is variable in temperature, and autumn is clear and dry, with an average annual temperature of 15.7 ℃. The forest area within the territory is vast, with streams crisscrossing and abundant resources of grass mountains and slopes. The forest coverage rate is 87%. The base contains a large amount of "air vitamin" negative ions, with a negative ion oxygen absorption zone containing 120000 negative ions per cubic meter; Negative ion oxygen absorption zone 1 has a negative ion content of 113000/CM3; Negative ion oxygen absorption zone 2 has a negative ion content of 102000/CM3 (usually only 1000-2000/CM3 in urban areas), making it a "natural oxygen bar"The scenic area has convenient transportation both inside and outside, with direct access from highways and national highways, as well as tourist roads, sightseeing lanes, walking trails, and boardwalks inside. It has the advantage of a theme line with composite functions such as recreation, experience, and sports. After years of improvement and construction, the base has complete reception facilities and intelligent management systems, which can carry out a variety of health and wellness tourism activities.In 2024, the Municipal Tourism Development Group will carry out the "Year of Cultural and Tourism Quality Improvement" action deployment, and jointly improve the quality of Baishuiyang Yuanyangxi Scenic Area with China Travel Service Group by introducing professional management talents and advanced management and operation models, concepts, and experiences. Based on the characteristics of the scenic area resources and the needs of the main customer groups, we will focus on the key point of upgrading the secondary consumption products. We will add new secondary consumption projects such as waterfall coffee, waterfront net bag, water park, surfing and drifting transformation, and roof coffee, design more diverse tourism formats, and create more new consumption scenes.

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The vitality of China in the golden autumn of October! During the National Day holiday, Baishuiyang Yuanyangxi was featured on CCTV News, attracting tourists to clock in for its geological wonders!

Unique landscape, water paradise, during this National Day holiday (4th,Oct), the Baishuiyang Yuanyangxi Scenic Area, known for its unique geological wonders and beautiful natural scenery, was featured in the CCTV News' "Golden Autumn October Vitality China" National Day special program. Baishuiyang Scenic Area,located in Pingnan, Fujian Province, it is a world geological park and a national 5A level tourist attraction. It is known as the "most beautiful scenery in the world and the mystery of the universe", and has the world's only "Shallow Water Square" with a total area of 80000 square meters. It is blessed with a unique water square and unparalleled in the world.Yuanyangxi Scenic AreaThe Yuanyangxi Scenic Area in the lower reaches of Baishuiyang is a picturesque canyon landscape in the southeastern region, with lush trees, peaks competing for beauty, and hundreds of waterfalls competing for water. It is known as the "lover's paradise" and the "fairyland of the world". The famous Baizhangji Waterfall and Waterfall Coffee have quickly become popular destinations for young people to clock in.With 150000 negative oxygen ions per cubic centimeter, this place has become a large "natural oxygen bar" and a rare healing and recuperation base.There are still three days left  for the National Day holiday, and the waterfront activities in Baishuiyang Scenic Area are still exciting. For those who haven't come yet, follow the recommendation of CCTV and hurry up!I am waiting for you at Baishuiyang and Yuanyangxi !

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Skills competition showcases style, promotes skills training through competition "- Pingnan Shengyang Yuanyangxi Tourism Development Co., Ltd. launches the 2023 job skills competition

In order to comprehensively enhance the professional skills and service quality of the company's employees, reserve high-quality talent resources for the company's development, and lead the work goals and directions for the new year, our company held a job skills competition on 28th.Dec. We hope that through this competition, we can gather the strength of all employees of the company, strive forward in the new year, and achieve excellent work results.The leaders attending this competition include Zhang Jifeng, Director of the Management Committee of Pingnan Baishuiyang Yuanyangxi Scenic Area, Zhang Chuanmin, Deputy Director, Lin Qin, Secretary of the Party Group and Executive Vice Chairman of Pingnan County Federation of Trade Unions, Bao Zhangjian, Deputy Director of Pingnan County Forestry Bureau, and Sun Shaoxu, Deputy Director of Pingnan County Bureau of Culture, Sports and Tourism.Firstly, General Manager Comrade Chen Jiangen gave a speech to all staffs, stating that this job skills competition not only created a platform for communication, but also tested the employees' ideological literacy and practical skills. I hope the contestants will abide by the rules of the competition, compete in a civilized manner, display their style and level.This job skills competition will be conducted in the form of "response+quiz+practical operation", involving various positions in the scenic area. The content is closely related to the actual work, and participants need to combine professional knowledge and skills in both directions, truly achieving the goal of using competition to promote learning, learning to promote practice, and practice to promote application. During the competition, the contestants showed off their skills and talents, instantly igniting the tense and exciting atmosphere on the field. The unity and cooperation among teammates demonstrated their strong cohesion, fully demonstrating the spirit of all staff of Pingnan Shengyang Yuanyangxi Tourism Development Co., Ltd. to strive for excellence.

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